THE THIRD EDITION OF SHANGHAI MICAM. THE SHOES MADE IN ITALY TO CONQUER THE EAST
theMICAMshanghai , the first international exhibition of the fashion shoes in China, today opens its third edition , which will be held today from 24 marzo 2014-26 at the Shanghai Exhibition Center , an event even more international and business-oriented with important news , jointly organized Assocalzaturifici to and Fiera Milano SpA
The last two editions of theMICAMshanghai in April and October 2013 welcomed 500 exhibitors from 20 countries and 11,000 visitors.
This edition , which has more than 250 brands from 12 countries , with a significant increase in the number of international brands from Spain, France, Brazil, the UK, Portugal , Turkey and the United Kingdom. Always prominent participation of Italian companies , which are a key element and driver of the event and the quality of the collections.
“We are confident and optimistic for this third edition of theMICAMshanghai , which will have a program dedicated to international buyers even more strengthened to improve the quality and level of the event – says the president of Assocalzaturifici Cleto Sagripanti . TheMICAMshanghai is not only a strategic opportunity and unique business for Italian companies to enter the Chinese market but also a platform established to meet local buyers , retailers and department stores. buyers and selected international exhibitors are the strengths of theMICAMshanghai , which showcases the best of excellence made in Italy in the Chinese market . “
” Fiera Milano organizes numerous international events of the highest level , we are pleased to be partnering with Assocalzaturifici for theMICAMshanghai because it is a major event , with a deep impact and a major influence on the fashion industry and the Chinese city of Shanghai – said Enrico Pazzali , administrator director of Fiera Milano . third edition is a challenging test for our ability , with the increasing demands on the part of exhibitors and visitors in the last editions , we are confident of meeting expectations and providing a high quality product to the standards of fair Milan. “
Visit for the first time theMICAMshanghai neo Consul General of Italy in Shanghai Stefano Beltrame . “I’ve heard a lot of positive feedback and success stories on theMICAMshanghai , even before I took office – said Beltrame . We are here in China to promote the concept of Made in Italy : it is our duty to present to Chinese customers Italian products, and therefore footwear, high quality and forward technique , the wisdom and culture of craftsmanship that these artifacts encapsulate . fact, we want to share this heritage and this Italian fashion concept with Chinese customers , a task not always easy but very exciting. “
“For some time we dedicate our work to the promotion of Made in Italy – said Claudio Pasqualucci , ITA Commissioner , Italian Trade Agency in Shanghai. Chinese consumers are enthusiastic about Italian products and have developed a particular taste for high quality products . True challenge , however, is to convey to the Chinese consumer culture and the history behind these brands: in this sense the platform theMICAMshanghai is an excellent opportunity to showcase the high quality and the value of the made -in-Italy . in this issue 200 participating Italian brands to showcase the best of their collections and we believe it will be a successful event . “
Also for the next edition , theMICAMshanghai will enjoy the special visibility provided by the agreement signed by Assocalzaturifici and Fiera Milano with the Shanghai Fashion Week, one of the most important events in China dedicated to the fashion industry , which has chosen theMICAMshanghai as the sole partner of the shoe exhibition official , thus strengthening the relationship between the fair and the Chinese city that hosts it.
The most important new feature of the third edition is theMICAMshanghai Matching, a platform to facilitate opportunities for B2B . A team of coordinators will select buyers in accordance with requirements such as the type of shoes and leather accessories, the sale price and distribution channels , to match with the exhibitors of the event target .
Great attention then to the selection of qualified international buyers invited by South Korea, Australia, Singapore, Indonesia , Malaysia and the Philippines, as well as Chinese buyers from all over the country. Visit the expo to a large delegation from northern China , partly as a result of promotional road shows across the country on approach to the appointment of Shanghai.
The third edition of theMICAMshanghai will also provide an opportunity to study and debate due to the rich program of workshops open to exhibitors, buyers and visitors given by international experts . Among the events to be reported for Tuesday, March 25 l ‘ “E- Commerce Summit 2014 International Footwear “, the first international forum sull’ecommerce footwear organized in collaboration with the leading platform for e- commerce in China TAOBAO , the group ALIBABA.
E-commerce is a crucial issue in the agenda of theMICAMshanghai and the organizers have shown special attention in the search for new business opportunities in this area for exhibiting companies . During the opening ceremony, the chairman of theMICAM has signed a Memorandum of Understanding with IFG , represented by General Manager William Wong, one of the major buyers of Chinese footwear and leather accessories for import and winner of the Award in theMICAM theMICAM of September Milan . The Memorandum of Understanding is a strategic cooperation agreement for the creation of an e-commerce platform for the import of shoes and leather accessories in China. The brands involved in the project will be selected during theMICAMshanghai .