FERRETTI , TEN YEARS OF PRESENCE IN CHINA : SHANGHAI SOON TO A SHOWROOM
It will be the 2014 edition of the China International Boat Show in Shanghai , scheduled from 10th to 13th April at the World Expo Exhibition & Convention Center, to celebrate an important anniversary in the history of the Ferretti Group , a world leader in the design, construction and marketing luxury motoryachts with a unique portfolio of the most exclusive , prestigious brands in the nautical world: the tenth anniversary of the Group’s presence in China, an area which remains increasingly strategic for the recreational boating and that could become the first in importance in Asia in the coming years .
It was , in fact, the ‘ away ‘ , 2004, when the Group , with absolutely pioneering spirit , in a China still far from deep nautical culture of the European continent and America, realized the strategic potential of the country , opening its first office in Shanghai of representation and promotion , dedicated to the development and management of the sales network and customers , which has made use of Chinese cooperates since 2005. During these 10 years the Group has therefore extended its business in Asia Pacific ( APAC ) , through the development of a strong team at the local level , a widespread dealer network capable of providing an efficient pre -and post- sale , as well as through the establishment of the subsidiary Ferretti Group Asia Pacific Ltd. , headquartered in Hong Kong, and the opening of the first showroom in Greater China , also in Hong Kong.
The ” candles ” for the “first” 10 years of presence in China will therefore extinguished by the Group in Shanghai , as part of the edition 2014 China International Boat Show, where , in a large and prestigious exhibition space , with twice the surface area compared to last year, all eyes will be on the famous Riva Iseo , one of the last born of the Riva brand , icon of Made in Italy brand in the world, which will be presented in preview for the Asian market in an area completely confidential.
But the participation of the Ferretti Group to the China International Boat Show in Shanghai , celebrates this year an important event in the history and strategy of the Group’s sales and marketing , which has become an ambassador in the world of made in Italy for the sector nautical : the announcement of the opening of the first showroom dedicated to the jewels of the sea Ferretti Group in Mainland China , which will be inaugurated in July in Shanghai in the prestigious Mandarin Oriental, one of the most exclusive areas of international shopping .