THEMICAM LAUNCHES THE PLATFORM OF ITALIAN FASHION IN CHINA
Positive closure to the issue number four of theMICAMshanghai, the event organized by Fiera Milano Assocalzaturifici and, with the support of Ice – Agency for the promotion abroad and the internationalization of Italian firms, which took place September 24 to 26 2014 in the halls of the Shanghai Exhibition Centre.
“She grew up the quality of the buyers who have returned to finalize orders and realize business opportunities. What makes us really proud is to see how this show is doing to grow businesses and their ability to find contacts and the right way to enter the difficult Chinese market, “said Cletus Sagripanti, president of Assocalzaturifici. Annual important taking into account the difficulties that are facing businesses, in particular on the Russian market. And to give a further boost to the growth of the Made in Italy in China, emphasizes the Sagripanti novelty which characterize the next edition: “We will involve thanks to EMI – Ente Moda Italian companies also accessories and apparel, to offer an added value to fair due to the proposed total look”.
A partnership that will, in the edition scheduled in March 2015, the presence of the new area to Italian fashion theMICAMshanghai, where it will host a selection of Italian fashion companies and their clothing collections. The goal is to meet the new trend of Chinese consumers, increasingly sophisticated and careful styles and brand new look and more personalized. A new challenge which will create additional business opportunities for the fashion and accessories in this edition has seen great interest from selected buyers from all over China and from Asia, particularly South Korea, Japan, Indonesia, Malaysia, Singapore, Vietnam, the Philippines and Australia.
“Together with Assocalzaturifici a year ago we launched an ambitious challenge, which was achieved through our Hannover Milano Fairs Shanghai, theMICAMshanghai. We are increasingly convinced of the goodness of this choice – said Enrico Pazzali, CEO of Fiera Milano. Thanks to the vital support of Ita we are carrying out a great deal of the system and we believe that the positive results achieved so far from this event are the result of the ability to join forces and experiences, to offer companies an important stepping stone in China. But our work does not stop for the next edition, thanks to the partnership with EMI, we will give further impetus to theMICAMshanghai, alzandone yet the level of quality. ”
Success for the Italian Space created by Ice. “Presenting in an elegant and image of the made in Italy excellence of our visitors footwear and Chinese buyers – says Claudio Pasqualucci, Director of the Ice in Shanghai – is a source of pride for us, in a market Ice which has been present for almost 50 years with its network of offices. We saw with pleasure the participation of the collective Made in Campania, an important district of the Italian footwear a presence which helps to give visibility to the whole industry. ”
“We want to be a reference for all those footwear brands of the highest quality that they need a hub adequate and qualified to enter a new market and difficult, with distribution methods very different from those in Europe – said the Cleto Sagripanti -. Our goal is to become the single platform for fashion made in Italy in China, able to open the huge opportunities for companies in this market, thanks to the growth of the middle class sees consequently increase the demand for footwear searched high and medium -high, in perfect target with the product craftsmanship and rich in values and tradition of Italian footwear small and medium enterprises. ”
The date for the next edition of theMICAMshanghai is from 11 to 13 March 2015 at the Shanghai Exhibition Center.