PARTY FROM BEIJING ROAD SHOW OF THE EXPO IN CHINA

It started with the opening ceremony of the Expo ball set up on Wangfujing, one of the main avenues of Beijing, the Roadshow Expo 2015 in China.

Until next March, the World Exposition will be the protagonist of a tour of presentation and promotion that will stop in major Chinese cities, including Shanghai, Guangzhou and Chongqing.

The event was attended by the Commissioner-General of the Chamber of the Republic of China for Expo Jinzhen Wang, the deputy mayor of Beijing Cheng Hong, the Italian Ambassador Alberto Bradanini, the central manager for the promotion of the national economic system of the Ministry of Foreign Affairs and International Cooperation Vincenzo De Luca, the sole commissioner Joseph Hall and the Deputy Secretary of the Ministry of Agriculture of China (Department of International Cooperation) Tang Shenyao. Other speakers include representatives of the three Chinese Pavilions – national (CCPIT), and Vanke CCup (China United Corporate Pavilion) – Embassy of Italy in China, ENIT, the delegates of the Chinese provinces and major partner of the activities of promotion of China. Guests included representatives of Italian and Chinese companies.

The program of China’s participation at the World Expo, the progress of the project and the promotion of Chinese tourism in Italy were the central themes of the appointment audiences. The tour will stop in Beijing Chinese Expo until 26 October. In the coming days, in which the movable structure with spherical roadshow announces its arrival there will be exhibitions, seminars, tastings of typical dishes of Italian and Chinese, meetings, cultural events and entertainment.

“The Roadshow – said Giuseppe Sala – is the strength of China Special Project for Expo Milano 2015, presented at the beginning of 2013 The goal of this initiative is to raise awareness of content and opportunities that the event of the Milan offers China and support the campaign for the sale of entrance tickets at the Universal Exhibition in the whole country. ”

To give support Exposition Marcello Lippi, coach of the national football team World Champion in 2006 and now coach of the Chinese team Guangzhou Evergrande, who has given a written message to his support: “In recent years in China I discovered how the ‘Italy is loved in this country and I am happy that this roadshow approaching more and more the two peoples. Therefore take this opportunity to invite the Chinese to Milan because they will discover a welcoming city and an Expo that will amaze them. The theme of the center of Expo Milano 2015 deepens, then, the path opened by the Expo in Shanghai. You can not, in fact, think about how to improve our cities and the way of life of citizens around the world without focusing on nutrition, proper diets and physical well-being. I am proud that Italy guests the Universal Exposition. It is as if, for six months, thanks to Expo Milano 2015 our country was playing an important game every day. ”

Also presented a video of a new Ambassador of Expo Milano 2015: The Chinese pianist Lang Lang, who said: “I am honored to become Ambassador of the Universal Exhibition of 2015 Thank you. The theme this year is Feeding the Planet, Energy for Life. Sustainability, the environment and food production must be at the center of global attention. I hope you have fun at Expo Milano 2015 “.

The Commissioner-General of the Chinese Pavilion Wang Jinzhen, has highlighted the international scope of the event that Italy will host the next year, “China considers the exposure an important platform. We will show the results in agriculture, in food, urbanization and sustainable development are the challenges that we are facing. Also tell the long history of our country, the splendid culture, abundant and delicious food, as well as our commitment and our expectations for future development. We hope to make the world better understand China, to share experiences with Italy and other countries and carry out exchanges in various fields thanks to the cooperation and participation in the Expo. ”

Gratitude to China for their active participation and support at the Expo was expressed by Ambassador Bradanini: “Next year will be the 45th anniversary of diplomatic relations between China and Italy. China is the second largest country with which Italy has trade relations and Italy attaches great importance to China, as a participating country. Through the Expo Milan have a great opportunity to intensify cooperation and to promote political, economic and cultural ties between the two countries. Italy and China are ready to strengthen the economy and trade cooperation in agriculture, tourism and socio-cultural, using the Universal Exposition as a platform. “