A Milano Malpensa YOU CELEBRATE THE CHINESE NEW YEAR AND THE YEAR OF THE HORSE. COMING PROJECT FRIENDLY CHINESE CHINESE AIRPORT TO ACCOMMODATE PASSENGERS

Celebrated the Chinese New Year at the airport of Milan Malpensa. Folk in the event check-in area , the peak of which was the ” Lion Dance ” , a typical ritual of hope for the happiness and prosperity , were made by the heads of airlines flying to Malpensa with China.
Milan Malpensa Airport is now connected with three of the main destinations in China : Shanghai, Beijing and Hong Kong . In 2013, passengers who have chosen to fly to or from Milan to these cities were about 570,000 , including 223,000 of Shanghai, 228,000 out of 118,000 Hong Kong and Beijing . Important numbers were also recorded to other destinations such as Wenzhou with 85,000 passengers, 30,000 passengers while Taiwan with 65,000 passengers headed to other cities. Chinese airlines with direct flights to China from Malpensa Cathay Pacific operates daily in Hong Kong , Air China operates seven days a week on linking Beijing and Shanghai five times a week (summer 2014 ) .
Sea is not satisfied with good data last year, and continues to the negotiating table so that Air China will increase frequencies , while contacts with companies of the PRC continue with other carriers such as China Southern , China Eastern and Hainan for the opening new connections .
To confirm the importance of the Chinese market , the volume of traffic Milan -China experienced a steady and significant growth in terms of passengers from 269,000 in 2008 to 751,000 in 2013 with an absolute increase of 179 % over the past 5 years, and an average growth weighted (CAGR) of 23%.
In order to facilitate a greater flow of Chinese passengers and to facilitate their stay in the airport , SEA has recently launched the ” Chinese Friendly Airport ” that makes Milan’s airports more attractive and comfortable for the Chinese customers , thanks to a series of initiatives to improve the travel experience of the target China and developing commercial partnerships and institutional arrangements for the promotion of the airports , we can highlight , among others :
– Support the purchase in mother – tongue Chinese ( shopping helper ), the introduction of the Chinese language signage in the main airport of service in order to facilitate the movement of passengers within the airport – the Chinese translation of app for smartphones Malpensa used free of charge thanks to Wi-Fi is available at the airport , as well as a version of the site , again in Chinese, which will be launched by 2014.
” The Chinese New Year is one of the most important traditions of a culture in which we are very strapped for reasons first of all emotional as well as professional ” – said Agatha Lee, Country Manager Italy of Cathay Pacific Airways. ” As the airline of Hong Kong , it is a privilege to join the celebrations of the New Year at the side of the Embassy and the Consulate General of the People’s Republic of China in Milan, Italy and SEA . For years, we connect every day with success and Milan Malpensa Airport to Hong Kong, one of the most important international financial centers of the world. From Hong Kong are also within easy reach more than 20 destinations in Mainland China including the city of Wenzhou , a new route that we launched just over a year ago for its strategic role in the foreground , here it comes from the majority of the population Chinese resident in Italy and Europe. Cathay Pacific Italy has long been engaged in joining Milan and China, not only from the point of view plane, but also cultural ” – continues Agatha Lee. ” The best hope we can do to greet the arrival of the Year of the Horse , a symbol of great energy and dynamism , is that the relations between Italy and China are more intense and fruitful than ever.”
” Air China is the flag carrier of the Republic of China. Thanks to its extensive network nationally, internationally and increase continuously for new routes is able to provide its passengers with convenient connections to many destinations . In the last year were more than 77 million passengers chose to fly with Air China in the world – ear Mr. Li Yu, general manager of Air China. The continuous expansion of Air China and its network will bring in Italy , in the next month , both the increase in direct flights between Malpensa and Shanghai , which will become daily , both the increase in operating three to five per week on the route Malpensa – Beijing. The airport in the capital of China plays the role of main hub of Air China. The young fleet with an average age of 6.6 years currently , consists of 295 aircraft and will improve further in the current year with the arrival of new models such as the latest generation Boeing 747-8 , Boeing 787-9 and Airbus 350 . Due to its widespread presence in 30 countries , the company is able to effectively manage a network of 259 routes, including 158 domestic , 94 international , regional 7 . The particular focus has always been by the SEA to passengers arriving and departing for China and the invaluable assistance provided by the same Air China in recent years have contributed to the success of the projects of assistance to passengers traveling on these routes . Today’s event is a further confirmation of this fruitful cooperation with SEA . In view of the Expo 2015 , we are preparing in the best way to provide quality services and meet the needs that accompany the event. New assistance programs such as limousine service and free parking in the airport are taking shape and will contribute not only to implement the service rendered in terms of quality, but also to bring our two peoples and create a stronger bond between them . ”
” The dynamism of the traffic between Italy and China makes the Chinese market, one of the key issues for the future of our airport , an important development that allows us to be up to date and ready to welcome the Chinese flows as an international airport should do – explains Giulio De Metrio , Chief Operating Officer of SEA . That is why we are investing heavily in the project “Chinese Friendly Airport ” in view of the EXPO . “