PITTI BIMBO GETS UNDER WAY WITH CHINESE BUYERS AND JOURNALISTS: ITALIAN FASHION LIKE IN SOUTH EAST ASIA

Part of the 78 . Edition of Pitti Bimbo in Florence for the event dedicated to children and young there are 450 collections , more than a third come from abroad . About 7000 buyers present in Florence until Saturday evening. 19 delegates from foreign buyers and journalists from distant countries including China, Japan , Russia, Taiwan and Saudi Arabia were selected by ICE , the Institute for Foreign Trade , in collaboration with Pitti image. Waiting to see how it goes the Hall of the children in China at this time there is great interest in the baby clothes and the presence of buyers and journalists in Italy shows it, we try to sum ​​up the Pitti Uomo just ended.
Here, too, the internationalization plays a decisive role : Already in the May numbers have offered proof , if ever it were needed , that the Chinese are becoming the main customers of Italian luxury and always d Imeno suppliers of goods low cost. At Pitti Uomo, there were 23 foreign delegates between buyers and journalists arrived from abroad , especially from China , Japan , Korea, the whole group of Weights of South East Asia , and Russia , India and the United Arab Emirates. They were selected by ICE , the agency for the promotion abroad and the internationalization of Italian companies in collaboration with Pitti Immagine. The same President of ‘ ICE , Riccardo Monti was present at the 85th Pitti Uomo with the General Manager Roberto Luongo and the Director of the Coordination Promotion Giovanni Sacchi testimony to the importance given to the event Florentine who presented 70 collections with 1030 brands .