BARILLA TIP ON CHINA: FROM SEPTEMBER TO PASTE THE WOK

Barilla back to Britain . The Group operates in the production of pasta, sauces and baked goods aims to return to the UK market with an ” upper-middle position ” to guide the consumer to purchase a “conscious and educated .”

In terms of expansion , Barilla is ready to push on Latin America and Asia , where it is recent or upcoming product launches ad hoc , such as pasta to the Chinese wok . China, especially , alongside Brazil and in Europe , Russia represent the outlets for greater commitment to the foreign strategy of the group, that does not rule out to Claudio Colzani can contemplate acquisitions.

” We value the opportunity – said Colzani – but it is certain that we will not snaturarci .” Colzani also explained that , in this case, ” given the level of indebtedness” to less than 1 % , the company could move on its own feet , ” we can do it with the energy to our forces – he said – . we do not need the bag – he added – or financial transactions imaginative . we financial strength to do it but there is a filter concept in the way we do business . ”

At the time , Shine has developed specific lines of dough for these countries considered strategic for the future development of the company , which precisely Brazil, China and Russia. During the presentation of the 2013 budget were highlighted , in particular, the performance of the Brazilian market , with the business that has almost doubled in a year.

With regard to 2013 , was ” a good year ” which has a ” significant earnings growth in a still difficult economic situation ,” said the Chairman Guido Barilla . It starts from the volumes returned to growth of 4%, and the turnover of 3.5 billion Euros , with operational growth of 2.5%. The net debt to € 347 million allows the company , as explained by CEO Claudio Colzani to “look to the future with a certain solidity ‘ financial ‘ and the forecast for 2014 is for a further decline ( in 2012 it was 574 million ) . The President Barilla , explained how one behind it was the first year in which entry is ” in vivo strategy ‘ Good for you , good for the planet ‘ as it passes through a focus on strategic activities to offer superior products and targeted growth in major markets in selected current and emerging economies. ‘s not just a philosophy – Barilla has made it clear – but how we do business . “