CHINESE NEW YEAR TO CELEBRATE THE Fiumicino AIRPORT PASSENGERS BEYOND 700.000 ASIA 2013

At Fiumicino Chinese New Year comes with a few days in advance. And it does so with the Lion Dance , a choreography that announces the celebration of the Year of the horse and which emphasizes the weight of the air transport market between Rome and Beijing in 2013 was worth over 700 thousand passengers. The auspicious event typical of the first day of the feast was held in the presence of representatives of the Embassy of the Republic of China, the Director General of the Chinese nation of the Tourism in Rome , Liu Cheng and representatives of airlines: Air China, Cathay Pacific, China Eastern operating at Fiumicino . Italy is the first European country to tourist and business for Chinese travelers and Rome, with the ‘ Leonardo da Vinci ‘ , the main hub of the Mediterranean, which now offers three direct links to major destinations in mainland China – Beijing , Shanghai and Wenzhou. On these routes in 2013 there were 300,000 passengers , an increase of 107% compared to 2010 , as to which is added the flight operated by Cathay Pacific to Hong Kong, one of the most important international financial centers of the world. ADR noted in a statement that it is ” long been engaged on the development of connections with the Far East , responding positively to the new needs of this market with China has the highest rate of growth among the emerging countries .” To accommodate the passengers of Chinese nationality and facilitating their travel experience, Airports of Rome has taken some important initiatives over the past few years. In 2013 was launched a mini-site in Chinese, navigable by all mobile devices , which provides a complete and up -to-date services at the airport , flights to and from the city , shops and new openings , without neglecting tourist advice . To this are added other initiative promoted by ADR , as the figure of Shopping Helper who recently has involved during periods of increased traffic flow , some students of the Chinese language, from the University of the Capital, in the garrison Desk distributed throughout the airport and dedicated to the support of the Chinese passengers . ” Even in 2013 , China has confirmed one of the most dynamic markets for the long haul, consolidating the growth trend under way for several years , Chinese passengers who choose to Rome as a European hub – said Raffaele Pasquini , Development Manager for the Asian markets – . Today we are honored to celebrate Chinese New Year together with some of our best partner airlines , passengers, and the institutions and stakeholders in the tourism industry of China. This day aims to be another nice piece of the development underway for some time in Rome Airports to make the ‘ Leonardo da Vinci ‘ airport even more ‘ friendly chinese ” ‘