CLOSE TO THE THIRD EDITION OF POSITIVE MICAM SHANGHAI, THE FAIR OF SHOES

Closes with visitors on the rise, more than 5 thousand , theMICAMshanghai , the event dedicated to fashion footwear that showcased the autumn – winter collections of 250 brands from Italy and 11 other countries at the Shanghai Exhibition Center. Third edition of the event became an important reference point for Italian and international companies looking to expand in China and the Asian market.

“This year has been the real start of the event after the break-in last year ,” said Cletus Sagripanti , president of Assocalzaturifici . He adds: “We are satisfied because the effort extended by Assocalzaturifici and Fiera Milano , with the indispensable support of ITA – Italian Trade Agency , is raising an event that represents a unique opportunity for companies, both in terms of investment and business opportunities . i am thinking in particular of the great work carried out to select the best buyers from South Korea, Australia, Singapore, Indonesia Malaysia and the Philippines , as well as Chinese ones from all over the country thanks to the road show in the weeks prior to the event . ”

It should be emphasized , among the many possibilities opened up by the event regarding the distribution channels of the shoe , demonstrating the importance of ‘e- commerce as a new line of growth in the Chinese market . The event has attracted major players in fact Chinese, who have chosen it as the location and at events and meetings such as the ‘ E- Commerce Summit 2014 International Footwear , the first international forum on e-commerce footwear organized in cooperation with Taobao ( Alibaba Group ) main platform for e- commerce in China . Or again , the International Fashion Buyer Forum, organized by Shanghai International Fashion Education Center and the Hong Kong Institute of Fashion Buyer .

“Success comes from a great system operation – says Claudio Pasqualucci , director of Ice Shanghai – . The event is emerging as a hub of footwear system in China and this year has confirmed that teamwork has allowed this event to grow and become a focal point as qualified privileged showcase of Made in Italy ” .

New to this edition was theMICAMshanghai Matching, a platform to facilitate opportunities for B2B , with a team of coordinators who selected buyers in accordance with requirements such as the type of shoes and leather accessories, the sale price and distribution channels to combine them with the exhibitors that were within the target buyers allowing you to optimize the “times of the business .”

” TheMICAMshanghai is to Fiera Milano and all the partners involved a great challenge: to export a format successful expo in China, and make it grow in terms of quality of supply – Pazzali says Henry , CEO of Fiera Milano – . This edition has gathered important feedback from the city of Shanghai and responded to the needs of exhibitors and visitors with a product trade fair of the highest level , with still plenty of room for growth. ”

“There is still much work to do and a huge potential to be discovered – said the president of Assocalzaturifici Cleto Sagripanti – . The real challenge for the made in Italy is to present the highest quality products by transmitting the value , the craftsmanship and tradition that stand behind every product. this is not an immediate transition and the event offers an opportunity and a real help to businesses who want to take this route in Asia. We also wanted to explore the possibilities offered by e- commerce with the signing of the Memorandum of Understanding with IFG , represented by General Manager William Wong, one of the major buyers of Chinese footwear and leather accessories are imported. We hope this agreement for an e-commerce platform for the import of shoes and leather accessories in China as a new effective tool for companies, especially for small and medium-sized Italian companies increasingly need to find new means proportionate to their investment capabilities . ”

The event is already looking to the future and new strategies , which include road shows and offer further qualitative improvement of the event with a look at the entire sector fashion accessory , to provide a more effective springboard for companies on the market Asia. Next appointment with theMICAMshanghai 24 to 26 September 2014 with the Shanghai Exhibition Center.