ITALIAN FOOD AND WINE IN NOVEMBER IN CHINA WITH GUANGZHOU Interwine

From 11 to 13 November in Guangzhou, will be held together for the first time together Food Hospitality World, the Fiera Milano exhibition dedicated to food and equipment for the hospitality professional, and Interwine China, the most important trade fair in the China dedicated to wine and spirits. Novelty, important for the Italian companies in the two sectors are strongly linked and the growth of wine & food sector in China, it is spoken today at the Fiera di Milano during a joint press conference of the organizers of the two events and a group of Chinese traders involved in a road show in Europe. To understand what is the scenario that awaits players in Guangzhou, just think that by the end of 2011, China has become the world’s largest market in the retail sale of groceries, and the fourth largest importer of agri-food goods (after the EU, USA and Japan).

In the past year the Italian agri-food exports to China have registered an increase of 19.8% over the previous year: in particular, Italy is the leading supplier of chocolate (with a market share of 39.1%) and pasta (19.6%), and the second of extra virgin olive oil (20.1%) and mineral water (14.9%); the third in coffee (6.6%).

At the same time have also increased exports of wine in China (last year + 6%), and is an authentic boom the market that covers the sparkling so that sales have increased by 236%.

“China is a strategic market for the made ​​in Italy, much appreciated for its excellent food.’s Why Fiera Milano has intensified in recent years its investments in China with the goal of providing our companies with an effective platform to market penetration – said Fabio Aromatic responsible for the international activities of Fiera Milano -. collaboration started with Interwine now allows us to offer companies a proposal that combines Italian food, wine and spirits. “