CHINA: SHANGHAI NEW YORK BEATS FOR SHOPPING LUXURY

Shanghai beat New York in luxury shopping. In 2013 , the inhabitants of Chinese cities have passed , and almost doubled in high -end shopping , the inhabitants of the city that never sleeps : about a thousand dollars per head , compared with little more than 500 New Yorkers . And ‘ what emerges from the report “Luxury Digital Behaviour Study” conducted by ContactLab , Italian consulting company that deals with digital direct marketing . The study, said in a statement, had as its objective to ” detect the purchasing behavior of luxury fashion goods among the residents of New York and Shanghai and analyze similarities and differences ” . From the report of ContactLab there are two main consumption profiles : the purchase of fashion in China is more related to ostentation of their ability ‘ spending , while consumers Yorkers show greater affection to brands . Not only shanghainesi spend more New Yorkers , as shown by the study, but , to the delight of merchants , they also have fewer qualms in opening your wallet : 91% of people questioned in the poll of the Chinese metropolis would be ready to spend even the same amount for the purchase of luxury in the space of just six months, compared to 77 % of New Yorkers. And in Shanghai are also more ‘ generous than in the Big Apple : 86% of those who buy clothes and shoes she does to make a gift against only 72% of New Yorkers . Even the higher the gap in the field of bags: 79% in Shanghai, against only 60% in New York.
  While shopping in the Chinese metropolis grows despite the fight to the vagaries dear to Chinese President Xi Jinping, also increases the prestige of the city . According to another survey, conducted by the Global Language Monitor on the world’s most fashion-conscious city and its trends , and Shanghai ‘ in the first place in Asia , ahead of Tokyo, Hong Kong and Singapore. This time, however, ‘ the Chinese metropolis is beaten by New York which retains the top spot in the ranking of attention to fashion, closely followed by Paris, a distance of 0.05 points . Italy and ‘ in sixth position with Rome, followed by Milan , in twelfth place , and from Florence, thirteenth .