WITH THE IMPERIAL MADE IN ITALY IN CHINA

Imperial, Bologna apparel brand, announced the registration of its trademark in China. The Bologna Group, which closed 2013 at over 154 million euro and exports today about 50% of the six million garments produced.
The statement of Imperial that this step is essential for future expansion strategies of the Group as well as having strengthened its presence in the country, grew in France, Germany, Spain, Portugal, Holland, Scandinavia, Austria, Switzerland, Netherlands Eastern Europe, Russia, Ukraine, the former Soviet Union Republics, Cyprus, Israel, Canada and Hong Kong. It is in this latter area, the Chinese rule since 1997, the Bologna group already operates a showroom.
Comments in this regard Adriano Aere, president of the company: “The emergence of China as an emerging economic power has aroused a great interest in Italian companies for business opportunities that such a vast market can offer. By tradition, we always try to look to the future and not let slip any opportunity that allows us to grow. For this reason, given the complexity of a reality as the Chinese, we felt it essential to promote and protect the best of our resources, protecting our brand and intellectual property rights. ”