FERRETTI SHOWS HER JEWELS IN CHINA READY TO OPEN NEW OFFICES AND SHOWROOM FERRETTI GROUP IN CHINA Rendez-Vous 2014: COMPANY OPENS NEW OFFICES AND SHOWROOM IN EAST
Ferretti Group will attend 2014 edition of the China Rendez -Vous , a unique event for the world’s leading players in the luxury sector , scheduled for March 27 to 30 in Sanya , deploying a fleet of 7 of the most successful models of its brands , 3 of which are firsts for the Asia – Pacific market , which are reflected perfectly the concepts of prestige , harmony, rationality and progress at the base of the Design Philosophy of the Group.
Now in its fifth year, the event, which takes place at the Royal Yacht Club of Visun Sanya , a popular tourist destination on the island of Hainan in southern China, is , in fact, an opportunity to display at the exclusive stand , large well- 160sqm and located on a private pier entirely devoted , some of the most successful models in the Asian market , such as the 530 Ferretti Yachts , Ferretti Navetta 26 Crescendo and Ferretti Custom Line 112 ‘ Next to the Ferretti and Pershing 82 Pershing , but above all to present 3 premieres by Ferretti to the public in the Asia – Pacific region : the Yachts Ferretti 960, flagship of the ” Yachts ” , Ferretti Yachts 870 and the first unit of Ferretti Yachts in 690 special edition ” Ban Tai He by Ferretti . “
The Group has , in fact, chosen the appointment of China Rendez -Vous to show the first line of the boat Ferretti Yachts conceived with the aim of intercepting Shipowners’ tastes and desires of the Far East and inspired by the famous palace of Harmony , one of the immense treasures of the Forbidden City in Beijing. At China Rendez- Vous is also this year for the first time, CRN , a brand of the Ferretti Group specializes in the construction of fully customized mega yachts in steel and aluminum from 40 to 90 meters. Last January , in fact, CRN has just signed with a Chinese customer the first Letter of Intent in 2014 for a 68 -meter megayacht , which will be the largest yacht built by CRN and Ferretti Group for China.
The presence of the Ferretti Group to the China Rendez -Vous , the flagship event in China for the luxury sector , is part also part of a clear strategy for growth and development of the Group in this area, which now shows for years a deep appreciation for the craft of its brand 7 . It is , in fact, demonstrated by the award of the Ferretti Group the prestigious Hurun Best of the Best Awards 2014 awards one of the most influential and longest tradition in the luxury sector in China, which was won in the category “Best Yacht brand ” the Ferretti brand , which brand preferred by wealthy Chinese , both male and female.
These awards also confirm the growth strategy and the results already obtained by the Ferretti Group in China and , more generally , in the Asia- Pacific , thanks to the constitution, a little over a year ago, the subsidiary Ferretti Group Asia Pacific Ltd. headquartered in Hong Kong, the development of the representative office and showroom in Shanghai , as well as to the strengthening of a strong multinational team at the local level . In addition, with the objective to develop further in this area, the Ferretti Group will focus in the coming months on the opening of sales offices and showroom in Hong Kong , Qingdao, Xiamen and Sanya , as well as on the delivery of new vessels and always on investments to all the major exhibitions of the Area.