“FESTIVAL OF SINGLE” IN CHINA, IS BOOM FOR ONLINE PURCHASES

A folly of cibershopping swept China in the feast day of singles , the celebration which traditionally unmarried, the Dragon is unleashed in a euphoria of purchases this year has been particularly pronounced. A benefit was mainly trade online, which has experienced a boom in sales. At the stroke of midnight, millions of Chinese have thrown themselves on the web to take advantage of offers of 11 /11 . According to some estimates reported by the media , only between midnight and two in the morning was spent the equivalent of one billion and 100 million euro . Alibaba , the largest Chinese website for online sales , recorded sales of 23.8 million yuan in the late afternoon , up from 19 million the day of singles last year.
On the feast of the single , however, there are strong skepticism about the actual convenience to be caught by the fever of shopping. Why various study centers companies have a tendency to raise prices in the fateful date of 11 /11 ( 1 four consecutive number that should be auspicious according to Chinese tradition ) , and then trumpeting announcements deep discounts.

What in the West is the feast of singles, San Faustino, the day after Valentine’s Day in China occurs on November 11 with Single Day. The party was founded in 1990 at Nanjing University and has slowly spread throughout the country, becoming one of the most important folk festivals. There are plenty of people, young and not so young, who take advantage of this day to try to meet someone special.
Over the years, there arose numerous agencies dedicated to the search for the perfect partner, meeting local and specialized websites, which during this festival organizing special events. So the ‘Singles’ Day ‘has become an important event in the’ former Maoist country because, due to the policy of birth control, the discrepancy between male and female is increasing.