FRANCESCO BIASIA, BRACCIALINI’S BRAND OPENS ITS FIRST FLAGSHIP IN CHONGQING, CHINA

Francesco Biasia brand under the control of Braccialini since 2011 , opened the first store in China in Chongqing , located in the southern part of the country.

The first opening is part of a development plan that will lead the next 3 years to the opening of 14 stores in various cities of the country. But the news does not stop there. In April, is expected to open the boutique in Milan in Corso Venezia , 8, which marks the return of the brand on the biggest stage of Italian fashion : the quadrilateral .
At the prestigious opening in Milan will echo the opening of a boutique in Florence. Through its space Francesco Biasia tells the story of the artisan creative Italian through the simplicity of natural materials such as leather, wood and iron conveys emotions and creates glamorous bags for an international audience , attentive and sophisticated.
It ‘ a journey through the universe of the brand that appeals to the senses and experience . The concept is that of the artisan workshop consists of a mix of natural materials: wood, iron, stoneware .