THE BROTHERS BUFFALO FLY TO DUBAI NEW OPENING ALSO IN CAIRO

Fratelli la Bufala conquer Dubai and Cairo . The bell -food chain that , since 2003 exports all over the world the best products and the traditions of the ” Made in Italy” , continues its international expansion policy and prepares to land even the Middle East, opening a new store in Dubai .
The new store group Fratelli la Bufala , strategically located in the heart of the financial and production of the UAE, will open at “The Beach” Dubai Mall in the first quarter of 2014 : the restaurant of 900 square meters, with spectacular sea views , will approximately 300 seats and ensure the format of Fratelli la Bufala in Italy , with the same quality of service offered to customers and products. The standard of quality that distinguishes the brand is ensured by precise strategic choices that lead the location, not only in Italy but also abroad, to have strictly Italian pizza and rely on the same company for the construction of a wood stove.
The specialization of the brand of food in the aspects of organization and planning particularly in developing foreign help to ensure a more refined , which deviates from the idea of the traditional pizzeria . Example of this philosophy of the brand Fratelli la Bufala is its accuracy and excellent level design which has been made ​​the new restaurant in Dubai ; standard that will also be reflected in Italian , at all points of sale of new opening.

“These 10 years have been an exciting challenge – comments Geppy Marotta, president of Six Emme , the holding company which owns the restaurant group Fratelli la Bufala – Although the crisis has also hit hard the catering market, especially in the last two years, the expansion plans of the Group continue to aim to conquer new markets, especially abroad , without sacrificing characterization and values ​​bells that have rewarded the brand since its inception . ”
“I’m nearly 15 years working outside Italy – adds Luca Brambilla, Young Project Manager of the new location in Dubai – I shot most of the world occupandomi always catering and bringing back the culture and tradition of our country. Today this great opportunity and new challenge make me happy and allow me to rediscover the authentic Italian spirit that is central to the philosophy of the Group Fratelli La Bufala -100 % made in Italy that I have chosen to follow . In addition, the location has a respectable position in the heart of Dubai, and is the first restaurant that overlooks the sea . ”
In addition to Dubai, the new year opens for Fratelli la Bufala with the opening of a new store in Cairo, capital of Egypt, at the Cairo Festival City Centre. The new restaurant will have an area of about 450 square meters and will have a capacity of 250 seats .
The international stores opening soon will be added to the locations already successfully inaugurated in 2012 in all the major European capitals and overseas ( to name only the most important , New York, London, Berlin, and Istanbul) , bringing to 12 the total number of restaurants present the brand abroad , two of them in New York and Barcelona direct .
In Italy, which remains the main market for Fratelli la Bufala , with about 80 locations spread in almost all regions of the Peninsula (including 13 direct and 67 franchisee), the mark of Campania restaurant will focus on new openings at shopping centers, train stations and international airports.