GEOX: Polegato, DOUBLING IN CHINA WITH OTHER SHOPS 200

“The 2015, for Geox, will be the final year of the affirmation in China. The aim is to launch 200 STORES doubling those opened since last March, when we decided to force the issue of growth in the Far East.” This was announced in an interview with ” The Ghirlandaio.com ”, Mario Moretti Polegato, head of Geox, the group that launched the ” shoe that breathes ” in the world, which generate 70% percent of sales, thanks to a brand now known in 105 countries from 65 percent of the consumers.
According Polegato the secret of SUCCESS is in marketing, the ability to do business and teamwork. ” Our companies – notes – all too often end up being at the mercy of chance. On the contrary, and the Geox case demonstrates, it is decisive aspects to achieve significant results. ” For the founder of Geox is especially the presence abroad that allowed the group to continue to grow despite the dramatic crisis of Italy. ” In the last half year – he says – the sales increase was 8 against a domestic rather disastrous ?? technological innovation, quality, color, softness of the leather, are a condition of success. ”

For the future Polegato believes that the greatest satisfaction will come from China. ” The luxury market in the high end – notes – is already well-manned. Instead the midrange, which has considerable size, has very important potential, yet to be discovered. ” With regard to the prospects of the country says that we are paying for long years of inertia of politics, who has never heard the companies, which do not was able to respond to the problems posed by globalization and internationalization. A disaster down the line. ” Renzi like it or not – he said – is the only option. There are ALTERNATIVES. Unfortunately is to manage a country that needs a large number of reforms and gradualism is not possible, because they are all connected. Must have the courage and strength to do them all simultaneously. Only then can we get out of it because we are far away, too far away from the market. “