HARMONT & BLAINE REVIVES AND OPENS IN PARIS: BOUTIQUE MEDITERRANEAN, INTERNATIONAL

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Harmont & Blaine arrives in Paris and it does great with a 400 m2 on two floors of 35 Boulevard des Capucines, four Windows on one of the main shopping streets of Paris, between Place de la Madeleine and the Opera House, at the junction with Rue Scribe, and houses the collections for men, women and Junior Italian brand. A concept store in Mediterranean colours, essences, in elegance inspired by the Parco dei principi Sorrento and style of Gio Ponti. An image accompanying retail development “Dachshund” in coming years, signed by architects Losanno and Perini of the Florentine studio PLS design.

Is only the first stage of the plan to launch the French Basset. The opening of the boutique of Paris will soon be followed by a second boutique in Costa Azzurra and distribution of label in French multibrand channel “, says ceo Giulio Guasco.

“Boulevard des Capucines goes beyond the role of a bridgehead for entering the French market-continues the President Domenico Menniti-because it represents another piece of our international expansion project and strengthens the visibility of the brand already present in some of the shopping capitals such as Madrid, Moscow, Dubai, Miami, Mexico City and Hong Kong, as well as Milan”. One of the next steps of this strengthening will be a stronger presence in China