H & M FOCUSES ON ITALY AND CHINA

Will be approximately 400 new stores by the end of the year, H & M, Hennes & Mauritz , the Swedish champion apparel low cost . The main just in Milan, where H & M plans to open a big store in Piazza Duomo in Milan and another in Melbourne, Australia in the historic building of the former Post Office ( marking the brand’s entry into the Australian market ) . But even in Shanghai city in Asia has now eclipsed Tokyo as a fashion capital of Eastern Europe ( according to the latest ranking by the Global Language Monitor) . In the city of the Bund, H & M has in fact open new windows on the central Nanjing Road. Another major challenge for the CEO of H & M, Karl -Johan Persson, will be on online . And even in this case Italy back in the foreground, because after the summer the Swedish juggernaut plans to launch the new online shopping site dedicated to the Italian market. In parallel also take off new e-commerce sites for France , Spain and China . In the next few months then , India and the Philippines, will become new markets for H & M.