TRADE IN CHINA FLY ON THE WEB. COMMERCE AND +80% IN VIEW OF THE NEW YEAR

China is ready to overtake the United States, is a fact . The Chinese are well cast in their race who anticipated the Americans even at the start of the Christmas season. If you start to shop online or at traditional stores , Americans expect Friday ( the day after Thanksgiving , the Thanksgiving holiday ) , the Chinese have already carts full.

For them, in fact, was on November 11, the day of the massive purchases via the Internet , thanks to a maxi – off , equal to 50 % of the products sold by the two main sites of online sales, Taobao and Tmall , both of the Alibaba Group .

It is a young tradition , which began in 2009, and which locates right in the 11-11 date (which coincides with the feast of the single , the answer to the Chinese Valentine’s Day ) ‘s time to start shopping for the festive year-end . In China, more than Christmas, felt the New Year holiday , when millions of people leave the city and return from relatives in the countryside in what is the rest period – about three weeks – the longest of the year.

The balance of sales of 11 November is impressive even for those accustomed to the stratospheric figures that characterize the Chinese economy . Sales were up 80% compared to the same day in the previous year , with total revenues between Taobao and Tmall amounted to 35 billion yuan ( 4.2 billion euro ) . In order to have a basis for comparison with the United States , in 2012 the total number of online shopping the day after Thanksgiving Americans amounted to 1.04 billion dollars ( 770 million euro ) .

What is Taobao ? It is a site where you can buy everything from Fuji apples up to a Boeing 737, the most imaginative creations origami jackets . There are as many as 7 million merchants and 800 million products available to the highest bidder. The site, however, only in China, demonstrating its local vocation , now handles half of all shipments that take place in China each day. It is a cross between eBay, enough to have its own financial linked to Paypal, and Amazon , with a touch of Google.