LUXURY MADE IN ITALY IN CHINA. BACK TO SHANGHAI EXHIBITION OF ITALIAN SHOES

The luxury and excellence of Made in Italy return for the third consecutive year in China. From March 24 to 26 theMICAMshanghai , the exhibition of professional high-end footwear curated by Assocalzaturifici and Fiera Milano , leads in Asia collections of shoes autumn / winter 2014/2015 .

 
The event allows manufacturers Italians who look out for the first time in the Chinese market or who , although already present in China , they want to expand their distribution network to meet directly with Chinese buyers , who can see and touch the quality products made ​​in Italy .
For the Minister of Economic Development Flavio Zanon , who was in Beijing, ” theMICAMshanghai is the only fair b2b supply chain managed by Italian fashion in China. A great growth opportunities outside of internationalization and a model to follow .”
The latest edition of the exhibition welcomed 260 exhibitors from all over the world, including Italy , Spain, France, Brazil, the UK, Portugal , Turkey and the United Kingdom, and qualified buyers from all over China, Hong Kong region and South Korea, with a turnout in the first two editions of more than 11,000 visitors. ‘ We are very proud of the results achieved so far – says the president of Assocalzaturifici Cleto Sagripanti – and we’re always working to create more business opportunities for exhibiting companies . The goal – he concludes – is a unique event to further grow and real international in scope, have been consolidated with the second edition .”