MADE IN ITALY ARRIVES IN CHINA WITH ALIBABA

Made in Italy arrives in China thanks to an agreement between the Italian Government and Alibaba, the Chinese e-commerce giant. The signing of the memorandum of understanding will be signed in the day today by Jack Ma, Alibaba and the inventor of the Minister of Economic Development Federica Guidi, Matteo Renzi, the presence of the Prime Minister and the Chinese Premier Li Keqiang, at the Great Hall of the People in Beijing , while the Business Forum between China and Italy. This historic agreement has as its goal to create a virtual storefront that advertise products within the Italian portal Alibaba.

At this important signature was made possible thanks to an agreement reached between Jack Ma and the premier Italian Matteo Renzi during a recent meeting that was held in Rome, thanks to the efforts of Fu Fu Yixiang, vice president of the Italian-Chinese Chamber of Commerce. The agreement between the Italian Government and Alibaba is part of one of the 10 agreements signed by Renzi with Chinese Premier Li Keqiang, but it is certainly the most interesting because it will allow Italian companies to find new lines of business to expand their market in the east. Italian companies that were already available in a limited number of Tmall and Taobao, the two operational arms of Alibaba.

Now, thanks to the agreement, the presence of the made in Italy on Alibaba will only be a matter of the system. Thanks as revealed by Il Sole 24 Ore, the memorandum of understanding between Italy and China would provide a range of services for companies that want to land on Italian Tmall and promote sales of their products in China. Services such as, for example, subscriptions faster and simpler communication both in sales and in marketing via Tmall.

Alibaba will then provide a dedicated team who will work closely with China in Italian companies. The Chinese e-commerce giant will also endeavor to strengthen cooperation in the defense of intellectual property, to promote specific campaigns for Italian products, putting also provide experts in logistics. In addition, Alibaba choose the products more appealing to be proposed for the high-end local buyers. Finally, it will be carried out a massive campaign to promote Made in Italy.

The opening up Chinese markets will not, however, only an exclusive Italian. In the past few months you are open to Alibaba also Britain and France.