KRIZIA, NEW COURSE BETWEEN CHINA AND ITALY

Krizia starts from Milan (and China). After the passage of the brand of ready-to-wear Italian Marisfrolg Fashion Co. Ltd in Shenzhen, last February, the entrepreneur at the head of Asian retailers, Zhu Chongyun, has landed in the city where the headquarters of the brand to talk about future projects .

Engineer, 50 years old with two daughters, Zhu Chongyun runs a business in the sector of ready-to-wear high-end that includes five Chinese brands, including the brand style zen Marisfrolg. Now in China also aims to bring Krizia, with the opening of five stores in two years. We had to wait longer, however, for the opening in Europe.

“Krizia, though – we would point out that the entrepreneur plays the dual role of president and creative director – will all Italian”, from the production, “Made in Italy because it is a security, a guarantee,” the seat until the creativity, which will remain in Milan. Even the shows will be under the Madonna, with the debut on the catwalk in February 2015. During the same month, we will celebrate the redesign of the only current brand boutique in Via della Spiga.

In September, 2014, however, there is an event during the week of women’s fashion at Palazzo Litta, and sponsored by the City and the CNMI, a sort of passing of the torch between the historic designer of the fashion house, Mariuccia Mandelli and the new owner . On this occasion, four heads will be required to revisit the old models and pictures brand: Elle and Flair will update some heads, D Republic resurface an old cover dedicated to the brand and Amica resurface some photos of the repertoire.

Zhu Chongyun is now looking for a CEO, who will come from the world of luxury, and a fashion designer, probably Italian, and, starting in September, will start working from home in Milan on the archives of the brand. The aim is to revive a dormant brand, “following the path traced by the founder,” he assured the president, starting from ‘”image of the phoenix rising from the ashes”, which will be the theme of the windows after the summer.