CAMPANIA BUFFALO MOZZARELLA GO IN CHINA: A CONTRACT FOR THE PROTECTION OF OUR WHITE GOLD

Campania buffalo mozzarella will also be protected in China. White gold as it is called is among the 26 Italian branded Dop and Igp brands that will be protected in the Asian country: the deal was signed during the EU-China economic summit.
It is the only product in South Italy to benefit from this fundamental form of guarantee. This is an important agreement because it will mean that you can start promoting campaigns by imitating and counterfeiting, one of the main excellence of the food labeled Italy. For Domenico Raimondo, Chairman of the Conservation Consortium of Bufala Campana Mozzarella, this is a fundamental step to become a full-fledged market in a very important Chinese market, and to impose it as the demand for mozzarella from abroad grows more and more, With values ​​that exceed 30% of total production. On the Chinese market it now only ends 1%, just 100 billion pounds a year. It goes without saying that it is too little in a country like China: the ones to be overthrown, however, are not cost-related issues, but the customs and health regulations regulating the entry of foodstuffs into China, too complicated and above all that involve too long For a product to be consumed fresh. Today it takes even three weeks to get the mozzarella in China between customs clearance and various checks with the result that mozzarella is no longer eatable. Now finally the turn that will be completed in the current year.

* The photos are taken from the Consorzio di Tutela della Mozzarella of Bufala Campana