THE WINX CELEBRATE CHINESE NEW YEAR ON A NEW YOUTUBE CHANNEL IN MANDARIN

The Winx fairies celebrate the Chinese New Year with a language channel. Rainbow, the content company Iginio Straffi, opens a YouTube channel in Mandarin. The company explains that the channel has been created to give the opportunity to all fans of the Winx living outside China (where YouTube is not visible) to follow the most popular heroines of entertainment Made in Italy

Last June Rainbow signed in Beijing an agreement with CCTV, the national television broadcaster of China, for the airing of the TV series Winx Club in the Mandarin language. The first series was broadcast in September, while in the spring of 2014 was created the official website of Winx Club in China (http://www.winxclub.cn/cn), which already has record numbers. Now the Winx expand content offerings on the main digital platforms reaching Chinese fans around the world. To overcome the difficulties of the distribution of content not on local television stations in China, Ranibow has partnered with major platforms Vod to penetrate the Chinese market. The television series Winx Club are distributed with a dedicated profile and in the local language on Youku, iQIYI *, with 200 million views a week.