The HELLAS VERONA ONSLAUGHT OF CHINA WITH A MISSION ON SOCIAL NETWORK

Among the first to do his best wishes for the new initiative , strictly in Chinese , there was Bayern Monaco . ” The FCB wishes you good luck for the rest of the league : which Europe is not so far away! ” Wrote the Bavarians . If the social also serve to make friends, Hellas Verona is on track . The training Venetian landed on Tencent , the most popular Chinese social network , to open up to a new audience and a new market.

In the new account, which will soon be joined by another also on the popular Sina Weibo social , gialloblù publish news, photos , videos and more exclusive . Of course in the Chinese language. “We have to think in terms of internationalization – says the director general Giovanni Gardini – It is one of the principles that can allow us to create synergies, to attract investment forms and appeal. Why Hellas Verona and the city must walk together to the the world. “

Football is increasingly an international phenomenon. From the point of view of footballing , China is approaching Italy : Marcello Lippi will train you and also plays Alessandro Diamanti , who until two months ago was one of the leaders of Serie A with the shirt of Bologna. It can be a place to find new supporters and even where to activate merchandising strategies . Here, then, the choice to break into new worlds. “For us it is an obligation on upgrading to the East and we are thinking about communication activities related to the community for our fans – adds the communication manager Fabrizio Cometti – Each project is a work in progress , but our principle is to strengthen and invest more more to spread the symbols and history of Hellas Verona , both in Italy and abroad. “