MILAN CHANNEL LANDS IN CHINA

The official thematic channel of the Milan goes to China. The Rossoneri today announced a partnership agreement with the eco-sports LeSports Chinese company for the next two seasons. The agreement was finalized with the help of Infront Sports & Media. This strategic partnership is reflected, on the one hand, the exclusive broadcasting, for the first time in streaming, the official club channel contents of AC Milan in mainland China; on the other, in recognition to the company’s Sports of different promotional and advertising rights of A.C. Milan in China. “The announcement of the new sponsorship – commented to the Milan Barbara Berlusconi – is an important result for Milan. We bring to China the history and prestige of the Rossoneri club that will be explored and lived through The Sports, a highly technological platform . with this collaboration we strengthen a business relationship with a country in which Milan is the first club in number of supporters and in which we have a digital growth than other major European clubs. ” For Mr. Lei Zhenjian, CEO of The Sports: “We believe this agreement with AC Milan will promote even more further growth of the popularity and influence of the Rossoneri in Serie A and in China.” The collaboration with Milan is the last major achievement of Le Sports, in addition to other important agreements on media rights exclusively, including Wimbledon from 2016-2018, the English Premier League in Hong Kong from 2016-2019, and finally the global partnership for five years with ATP. The Sports holds the media rights for more than 200 sporting events with coverage of 10,000 meetings. The Sports is the largest empire of the sports media industry.