MOBILE COMMERCE, THE NEW TREND FOR EVEN THE BIG GRIFFES

Not only private sellers and small retailers. Even the big brands rely on eBay to increase their business. The growing trend towards multi-channel commerce, confirmed by the results of a search of the Consortium NetComm, Human Highway and the Politecnico di Milano on the change in the buying habits of the Italians, is leading an increasing number of major fashion brands to open a store on the online platform.

Among the brands already present, Bata, Braccialini Cisalfa and Kappastore. ” The trade in Italy – explains Claudio Raimondi, Head of eBay Buyers in Italy IGN online magazine Adnkronos Group – is changing radically and with it business on eBay. The cabinet is becoming a very strong trend, so that in Italy are estimated at a +165% in 2013. That is to say that a purchase on three is influenced by mobile”.

The ‘mobile-commerce’ is a sector with great potential for development. In the last four months of 2012, eBay has seen a doubling of purchases via smartphone. In total, were sold 6 items of clothing per minute, a pair of shoes every 40 seconds, a t-shirt every 2 minutes and a bag every 2.5 minutes.