PERSONAL SHOPPER OF E COMMERCE, A FASHION CHINA

Buy online. And they make purchases on behalf of those who ‘ takes ‘ . They are the personal shoppers in China are called daigou ( literally ” buy on behalf of third parties”) and represent one of the new professionals of the Dragon.
According to the survey of the China e-commerce research center , the personal shopper since 2009 have grown by 19% and in 2013 generated a turnover of 74 billion yuan ( almost EUR 9 billion ) . Also because 60% ​​of daigou is engaged in luxury , a phenomenon in line with the country : a study signed by McKinsey & Co. estimates that Chinese consumers in 2013 accounted for 27 % of this market in 2015 and will grow to more than 33 % .
The real boom of personal shoppers in China dates back to 2011, when it began to spread on the Net online commerce ( a quick search on Taobao , one of the busiest shops in the Chinese e-commerce giant Alibaba, has produced over 240 thousand results for the term daigou ) .
If in 2013 the turnover of online trading platforms in Beijing reached nearly $ 170 billion (as against 226 of the U.S. ) in 2016 is expected to reach 356 billion , a record which even manages to thwart Washington , since the data indicate for the U.S. to grow to $ 327 billion .
With less and less confidence in made ​​in China , the middle class has indeed begun to turn to the market to buy foreign products . Also because the Dragon, luxury goods are heavily taxed : the prices of watches, cosmetics , handbags and clothes are increased by 20% , 10% precious gems , gold and silver and platinum 5%.
That’s why in a short time has increased the demand for personal shoppers who buy the products and then place them online : a study by McKinsey & Co. estimates that one-third of Chinese luxury buyers went to buy in Europe.
They were born in the Dragon so some specialized sites to meet these needs , in practice the merchandise you buy online and then you get home or retrieves a collection center .
Mo Daiqing , an analyst at the China e-commerce research center has confirmed to the Financial Times that the business has spread widely precisely because of tariffs and import taxes on luxury from Beijing : use a personal shopper means saving as much as 50 % ( for example on cosmetics ) costs. A loss for China, a huge benefit to the citizens.