SILVANO LATTANZI tarot COPY HER SHOES AND CONQUER THE CHINA

Not every silver lining. Not all the “tarot” are losing market. For information ask Silvano Lattanzi, entrepreneur stop famous throughout the world for its high-quality footwear. And now even more famous after a stroke of genius to remember.

It all starts when a Chinese copy everything and for all his shoes, trying to adapt to the Chinese market with some special “eastern”, as the fit small and large. At that point, the lighting of Lattanzi, father and son, who have already registered the trademark in China just to try to defend more strongly the “made in Italy”.

“Counterfeiters have used a type of fit typical of the Chinese – says the master craftsman at ‘Il Resto del Carlino‘ –. Then, I have studied the models copied from the Chinese market and in my time I repurposed an original shoe Silvano Lattanzi with the fit that they have applied, small and large. “

Thus, copying the copy, Silvano Lattanzi has won another important slice of the Asian market. He defeated his counterfeiters.