THEMICAM IN SHANGHAI TO CONQUER THE CHINA

From Milan to China, the Micam goes to conquer the Asian market in March with new dates and a new positioning of theMicamShanghai involving synergistically Assocalzaturifici, Fiera Milano and his company in China Hmfs-Hannover Milano Fair Shanghai, Smi-Sistema Moda Italy and Emi-Ente Moda Italy in collaboration with Ice-promotion Agency abroad and internationalization of enterprises italiane.theMicamShanghai for the 2015 edition, held March 18 to 20, joins Chic, Chinese trade fair reference for the sector that the historic Beijing headquarters moved to Shanghai to open up more to the dynamics of the international fashion system. theMICAMshanghai outset has focused on this city as the ideal venue to present the Italian fashion to the Chinese market and will propose to the next date of March an international area and an Italian Pavilion coordinated and funded by Ice that will house companies of footwear and clothing . The fair will be held in Hall 6.1 of the new exhibition National Exhibition & Convention Center in the district of Hongqiao, a candidate to be the center of the fashion world’s largest integrated exhibition and offers a platform to present to the Chinese market the Italian collections of clothing, footwear and accessories for men, women and children of high and medium-high.
The synergy with Chic will intercept more than 110,000 visitors expected from all over China and the main Asian markets: an important stage that will strengthen the incoming expected about 150 VIP buyers. Among the firsts in fact there is also the first participation of Ente Italian fashion, with a selection of Italian companies and their new collections of clothing for men, women and children, who will be part of the special Italian Fashion @ Chic. Ice will also organize an area dedicated to fashion shows.