“Transformers 4” RECORD IN CHINA: HOLLYWOOD LOOK MORE AND MORE TO THE EAST

Transformers 4 liked it so much to the Chinese.
Historically, the saga of giocattoloni Hasbro has a good relationship with China, but at this time it is exceeded (also because of the worldwide launch event in Hong Kong). With more than 300 million dollars made ​​in China alone (domestic box office record) the movie Michael Bay has amply repaid the budget ($ 210 million), even wanting to consider the non-negligible additional costs of marketing and promotion. The rest is profit, and let’s talk about another 800 million raccimolati around the world and in the United States. Similar numbers alone explain why Hollywood is always more interested in the big market of China, in which up to two years ago were built 10 new rooms every day but that, by law, could include only a few foreign films every year.
Until recently, the mesh of the government permitted the distribution of 20 foreign films per season, so as to protect domestic production as a blockbuster and entertainment that has nothing to envy (and many of these are propaganda, therefore, must be seen). Recently, however, the lock was loose, allowing 34 films a year to pass and rumors claim that soon it will rise to 44 (including 10 more but these films only of the author and do not Filmon American big cash as it happens in principle). In a country where the total boxoffice increases in the order of billions of dollars every couple of years the desire to bring in more American movies (but always selecting it) is strong and above all there is a strong desire to get into this business of China also productively.
So the Chinese American cinema like (despite coming within the same movie Hollywood is responsible for the collection of 44% of the total domestic box office), and the Americans like it because the Chinese market is the second largest in the world, after their course. At the rate at which it grows then it is easy to predict that in a handful of years will become the most important of the globe.
The singers of the decline of the cinema like to say that this need to think big films for markets that are no longer what makes American stories that we see more and more stupid, simple and banal film with less and less dialogue (unless you want to translate or read with subtitles better) who abandon any ambitions more weighted to chase markets thirsty for spectacular entertainment. Of course, the biggest film industry in the world is rethinking the way they continue to be so and produce movies of great built-in, ie, the battleships of hundreds of millions of dollars, and it is doing with intercontinental perspective.