VINITALY INTERNATIONAL WATCH THE MARKET IN CHINA

Vinitaly International turns his gaze to the East where , for the first time , will arrive at FuoriSalone Chengdu , on the occasion of the 90th edition of the most important B2B event : the China Food & Drinks Fair, to be held March 25 to 28 . The coverage of the event, considered the heart of the Chinese market of wine & spirtits represents – and ‘ the note said – ” a new and important step in the activities of VeronaFiere aimed at supporting the Italian wine production by promoting export activities as well as incoming of those of foreign operators in our country. ”

“After the success of the organized presence from Vinitaly International during the sixth edition of the Hong Kong International Wine & spirtis Fair last November , to coincide with the opening of our representative office in Shanghai at the office of ICE , we add the step of Chengdu , place the reference to the Chinese market in the wine & spirits , another important element in the system Vinitaly “said Ettore Riello, President of VeronaFiere .

” The Chinese market – said Giovanni Mantovani , CEO of Veronafiere – plays a key role for Italian exports is rewarding and the high quality of the wine industry of our country, with a sales increase of 11 % for wine bottled and even 86% if we consider instead the sparkling wines. the potential for growth is still high and the initiatives that Vinitaly International offers Fuorisalone Chengdu are designed for strengthening the trend. ‘s why , in the name of practicality that characterizes us , we chose the garrison of the Exhibition, the exhibition area inside the Kempinski Hotel , as it is the place where you meet all the major importers and buyers . ” During the three days dedicated to manufacturers and operators will alternate moments of business meetings and training .

” Vinitaly International – said Stevie Kim , Managing Director of Vinitaly International – for the first time alongside a large group of manufacturers importers of Italian wine from the four first-tier cities – Beijing , Guangzhou, Shenzhen and Shanghai, and a city important in the wine world as Chinese Qingdao. Never before in China were achieved such high levels of interest and participation related to Italian wine industry . “