ZTE IN ITALY COMES FROM CHINA THREE SMARTPHONE WITH LOW COST

After winning the fourth place among the major smartphone manufacturers before at home, in China, and then in the U.S., now the Chinese ZTE Corporation, a company that ICT has distributed 60 million terminals in the world in 2013, has decided to leave conquest of the European market, aiming straight route on Italy.

In recent days the Corporate led by CEO Shi Lirong, has launched three new phones in our country flights. The launch of the smartphone ZTE reaches downstream of the meeting in Beijing in early June, between the top management of the company and a Chinese government delegation led by the Italian Minister of Economic Development Federica Guidi.

On the occasion of the visit of the Prime Minister to China, Matteo Renzi, President and CEO of ZTE Corporation, Shi Lirong, and the General Manager of ZTE Italy, Hu Kun, had in fact welcomed in Beijing Guidi Minister for presentation to the company, past performance and development of the business in the European market. A development that, a few weeks later, resulted in the launch in Italy of the three new smartphones ZTE.

“We are on the international market since 2006 and since 2007 in Italian but there rivolgevamo only to operators of TLC. Then, in 2014, ZTE Corporation has changed the overall strategy, now we want to get directly to consumers” is the vision of Chinese society that Elsa Rocco Sales account manager at ZTE Canada, told Adnkronos.

“Italy plays a very important role in Europe. Latest statistics show more than 20 million smartphones sold in the entire peninsula. Think you have what it takes to conquer this market,” said Rocco, who presented the three smartphones in Rome during an Open Doors Chinese company. “Our three smartphones are the Blade series and adds, with these devices, we turn to giovanissmi, boys between 14 and 25-30 years.”

“We know that in this age the boys are ‘tecnofans’, young people who love technology and know all the latest products on the market, but often it is young people who can not afford smartphones too expensive. We call them” again emphasizes the manager of ZTE Italy. “Our smartphones are handy, have different functions by advanced technology and one of the 3 devices support LTE network, meaning you can surf the peak download speeds of up to 150 megabits per second.” “We immediately opened a direct dialogue with young Italians, through a new website and a Facebook page.

And do not miss the first results “Elsa Rocco ensures that wants to immediately dispel the prejudice that accompanies Chinese products: they are cheap but they last too little.” It is not so. -insurance Our ​​smartphones are lowcost, prices range from around € 90 to no more than 150 euro but advanced technology, one of our phones allows navigation with ultra-fast 4G LTE technology, everyone has an Android operating system KitKat 4.4. In addition, ZTE has 16 thousand patents worldwide, of which 60% related to 4G/LTE. ”

“We are ready to deal with the major competitors that are on the Italian market. Short, short-cuts the manager of ZTE Italy-we are ready to bite ‘apple’.”