INVASION OF CHINESE TOP MODEL FOR A REALITY SHOW. THE MODELS HAVE OVERCOME TRIALS OF ITALIAN-‘

Chinese supermodels on tour in Italy for a week until Saturday 30, to register for the talent show, “Top Models on the Road by Loren Models”, which has a market share of approximately 100 million viewers per episode and aired on television the province of Guanxi (South China), launched by the national television network CCTV.
The goal of the talent is to enhance the excellence of Italian in China. Steven Luo in 2010 opened a modeling agency which he named “Loren Beijing International Model Management Co., ltd”, in honor of the extraordinary career of a symbol of Italian beauty like Sophia Loren, and launched a beauty contest, which provided the final stage in Italy.

The models in this reality must demonstrate that they have acquired the knowledge of Italian products and Italian culture, learning processes, production techniques and quality craftsmanship. This program was a huge opportunity to launch them with very limited number of brands in China.
“It’s the ‘philosophy’ of our response to the challenge of the new global markets.” He said the Head of Tourism of the Region of Umbria Fabrizio Bracco, at the conclusion of a press conference at Palazzo Donini where, in the presence of fotografatissime models, was made ​​the point of an initiative embraced by the region and placed in the context of the activities by an exchange program between the Italian regions and China, under the auspices of the Ministry of Foreign Affairs, in which the Umbria has carved out a unique role, including through the development of their initiatives, ranging from promoting tourism to trade cultural and economic.