Poltrona Frau: 4 OPENS NEW STORES BETWEEN BEIJING AND SHANGHAI

Poltrona Frau Group opens three new showrooms in Beijing and one in Shanghai . These openings are moving in line with the development strategy of the group that plans to duplicate its local presence and grow from 6 to 12 cities covered in China in 2013 and from 12 to 18 in 2014 , with at least one of its brands . In particular, in collaboration with Mr. Zhang De Yijiade yuancheng of Beijing Co. Ltd, Poltrona Frau opens a showroom of 350 square meters within the Furniture Mall ‘ North Easy Home ‘ , the most important of China Furniture Mall with four floors dedicated to the most important design manufacturers high-end and a second showroom of 400sqm , on the Design Street, which is completely dedicated to the design and furnishing top of the range to the north of Beijing.

Cassina , the brand that is authentic Italian excellence in the world, opened its first flagship showroom in Beijing in exclusive partnership with the famous designer and interior decorator Li Wanli , Beijing Yingfalishi Co. Ltd. The space of 270 square meters is too ‘ it, within the Furniture Mall ‘ Easy Home North ‘ .

In Shanghai, Poltrona Frau Group is already present with Poltrona Frau and Cassina showroom in ( multi-brand ) as Pellini and Living Area and opened , in collaboration with a partner , one of Cassina showroom in the Furniture Mall ‘ JSWB Hongqiao ‘ , exclusively dedicated to selling furniture brands internationally. “China represents for us a market with great potential and I am sure that this new organization , led by a manager with proven experience and resident in the area for over 10 years, and the aggressive store opening program planned for this year will bring the group to grow by more than 60 % in this area in 2013 , “said Dario Rinero , for Poltrona Frau Group . “I can finally confirm that already in the middle of the year we more than exceeded our goals for growth, then I expect that by 2015 this market will become for us the reference market in Asia, surpassing Japan .”