EATALY LANDS IN MILAN IN PLACE OF EMERALD THEATRE FOR MELT MUSIC AND FOOD

Eataly prepares to land in Milan next Tuesday – on the site of the Teatro Smeraldo, Milan, the historical stage which closed its doors in the summer of 2012 – with an inauguration of taste and music. From the old brick building comes a ultra-modern glass structure . It is the entrance of the temple of taste, it was still a construction site opened its doors to the press to present the ‘ fruits ‘ of a long process of restructuring , including delays and postponed dates .

If Eataly is present throughout the world , in New York, Tokyo , Dubai, Istanbul and Chicago , each store is different : ” We are not a chain – said Farinetti – I do not like all the same things , each store has a name that represents certain values, and then a name that expresses a personality. ” The real surprise as soon as you enter, that is , it is true , the curtain and red seats there are more , but there are posters with the faces of those who passed us on this stage : Enzo Whittaker, Giorgio Gaber, Lucio Dalla, David Bowie, Bruce Springsteen and others. Then , in the middle of the store, there is a stage : “The goal is to preserve the historical memory ,” says the owner . So , the past that many felt was destined to oblivion begins from here, albeit with a ‘ taste ‘ different. Every night , in fact , from 19 until midnight, will be live music : rock, blues, jazz , pop and folk with emerging artists , ” especially young people – says the entrepreneur – as the 350 people who work here .” Even the culinary show is assured, because some foods will be born live : bread , cheese , chocolate cream . The people of the greedy will move into 5,500 square feet in open partnership with UniCredit arranged over three floors, getting lost in stalls fresh (bakery , butcher , deli, cheese shop , fishmonger, show mozzarella cheese , fruit and vegetables) , bistros where you can buy food and wine selected throughout the boot, two grocery ( salty and sweet ) , the chocolate , two bars, a wine bar, Birroteca and spirits , gourmet restaurants including one ( run by Alice and Sandra Viviana Varese Ciciriello ) , coffee – bar , ice cream parlor , pastries , sandwiches , piadineria , focaccia , rotisserie, two schools of cuisine ( Arclinea and Valcucine ) and even a selection of books .