MARCHE: STORE OPENS REGIONAL PRODUCTS IN CHINA

Opened in China‘s Store Brands”” giving way to a logistics platform of the Region in the food industry for the Asian market in the north of the country. This is – according to a note – a store of regional products, a restaurant with typical Marche and a corner of tourist and cultural promotion. The restaurant is owned by the company-store Anywide and was inaugurated today by the President of the Region, Gian Mario Smash, Dalian (6.2 million inhabitants, the principal port of the province of Liaoning and the third in all of China) the presence, among others, the company’s chairman Guan Jian, the deputy mayor of Dalian sig.Qu Cities together, the Ambassador of Italy in China, Alberto Bradanini, and Chinese media. ” The critical factor in the penetration of international markets for the region’s food industry – said the president Splits in the opening ceremony – is primarily the fragmentation of production and supply. By contrast, the great variety and specialization constitute a point of strength. Therefore, it is necessary to develop an adequate regional food export industry, starting with the organization of the logistics at the start. Essential element for the success of the project is certainly also the focus of demand in the markets of destination. The plan to open a store, a restaurant and a corner of logistical services and promotional responds to these needs,” he concluded the head of the junta Marche.