TOURISM: ATAHOTELS-JIANGUO AGREEMENTS FOR CUSTOMER FLOW BETWEEN CHINA AND ITALY

Intercept the flow of tourists trade and business between Italy and China, especially in view of the Expo. This is the objective of the agreements signed by Atahotels, a subsidiary of Unipol, and by the Chinese BTG-Jianguo Hotels & Resorts. The partnership was officially presented this morning during a press conference at the Atahotel Executive in Milan, will be involved eight of each hotel company. It provides for the display of the ‘Brand name’ ‘Atahotels’ in the structures of the object and in China ‘Jianguo Hotels’ in Italian ones; so shall also the respective link in the section ‘Partner’ in the sites of the two companies. “In addition to this – said Roberto Franchi, general manager of Atahotels – within the ‘food and beverage’, we intend to organize cross training, road shows and food promotions. This is to give greater visibility to what is excellence Italian food and wine culture and Chinese in their respective countries. “They will then Italian culinary events organized in the hotels BTG-Jianguo during the Chinese New Year, while the structures of Atahotels, “for the Expo – continues Franchi – we are ready to present culinary and food and wine events in line with the Chinese tourist flows.” Fu Tianzhu, CEO of BTG-Jianguo Hotels & Resorts, said that on the occasion of the Expo, “This could be an opportunity for the Chinese chef who can come here to demonstrate their mastery.” The agreement, the CEO of China, is also “an opportunity to exchange and to better understand the method of administration of the hotel and staff training.” According Atahotels, “will be defined further initiatives interchange with the goal of designing services more in line with the expectations of their guests.”