CHINESE NEW YEAR: THE “REGGIA DESIGNER OUTLET” ENOUGH TO WIN AN selfies. WIN TRAVEL AWARDS AND MANY GIFTS

The Mall “La Reggia” from group McArthurGlen in Marcianise is now painted red to celebrate Chinese New Year’s Eve. The place is embellished all around with symbols and references related to the oriental celebration, letting the costumers (chinese and not) identify with this particular athmosphere. According to this event, a lot of sales are available just for the chinese visitors. Moreover, McArthurGlen Group launched worldwide a photo contest to win a trip to one of their shopping centre all around Europe. Taking party is very simple: costumers just need to take a selfie to showcase their shopping experience nex to one of the Chinese New Year’s Eve installations, share it on WeChat or Facebook and then keep fingers crossed.