FOOTBALL: 18 MILLION CHINESE ARE FOLLOWING THE NAPLES. HAMSIK has a WEIBO account

18 million of sympathisers of Hamsik and companions in China and always more in all the world: is the result of one research commissioned to Nielsen from society of Aurelio De Laurentiis. The Naples is increasingly present abroad. Grow the his fans and the sympathisers. And therefore reason the society has created a department of marketing international and wants expand quickly on markets foreign. And ‘this, in synthesis, the message launched from president Aurelio De Laurentiis, in the seat roman of the press foreign. “Second the research commissioned to Nielsen, the number of fans of the Naples in the world is grown in last years to extraordinary figure of 35 million, with one strong presence in united states where the our fan are well 7 million. The number of sympathisers, the people, namely, that look to Naples sympathetically while being fans for other teams, is even of almost 120 million. Are numbers fantastic” has said of laurentiis conversing with the corresponding of the press international in Italy. “We have created already from some month a department for it development of the marketing international, with to head Serena Salvione, that coordinates a team of 5 people. The Naples is one team that does sympathy, fresh, known in all the world how the city of Naples.” Has added De Laurentiis. Second the report Nielsen, between the 35 million of fans in the world, 4,6 million are in Italy, 7,2 in United States, 5,1 in Brazil and 1,4 in Aegentina. Well 17,4 on 120 million of sympathisers yes find in united states in strong growth the sympathisers of the Naples in China, estimated in about 18 million. Respect to communication, the Naples has introduced between the his social versions in english, spanish and chinese, and yes is already planning the insertion of more languages. In particular in china the naples has open channels officers on WeChat and Weibo, and also the captain Marek Hamsik has open a account Weibo. On channels and on those ones in language foreign, the Naples is creating content to hoc, without limites to simple translation of content original.

Tweet