BIALETTI LIES TO THE CONQUEST OF THE CHINESE HOUSING MARKET

Even in China you can enjoy a good coffee. The Queen of Moka has in fact perfected the agreement with the Asian giant e-commerce Alibaba for the online marketing of its range of coffee makers and houseware on Tmall Global, the channel currently reaching 488 million active users on Alibaba, a reality that today controls about 60% of houseware online sales in China.

“In this first phase the agreement will be operational on a selection of representative references in the world of coffee Bialetti, among which is the iconic Moka Express coffee maker. Each selected product will have the aim of being an ambassador in the Chinese land of the Italian way of life and Italian taste for design and coffee. In this light, the company will also offer a selection of ground coffee for beverage preparation, “Bialetti explains in a statement.