FROM RIO TO NAPLES: FASTWEB MOVE THE CHRIST REDEEMER IN PIAZZA DANTE
Christ the Redeemer, the famous monument that overlooks Rio de Janeiro from Corcovado hill, suddenly appeared in Piazza Dante in Naples thanks to Fastweb.
A demonstration of how, in life today, thanks to innovation, the boundaries between real life and digital disappear, giving us every day new and unexpected opportunities.
The faithful reproduction of the famous statue more than 20 meters high, placed in the center of Naples, has transformed the city for a day in a small Rio de Janeiro, accepting and embracing ideally all the Neapolitans. The “download” FASTWEB haporta with it a carousel-style carioca musicians, dancers, capoeira, television crews who mingle with passers-by in a mix of colors, music and emotions.
The appearance of the statue has offered a simple and tangible proof of what it means to have internet faster than the market and you can download and send anywhere and in a few seconds any files, even those heavier thanks all’UltraFibra FastWeb. Included Christ the Redeemer, a symbol of Brazil, the image is shared and downloaded from this period.
Why Naples for this event? “In Naples, FASTWEB is present with a fiber-optic network that connects about 110 thousand households and businesses,” said Danilo Vivarelli, Director, Division of Consumer & Micro Business FastWeb. “Naples and Rio are two distant cities, but with so much in common in their DNA: the warmth of the people, the imagination, the joy of living. There are two cities separated by an ocean for a day will be one place thanks to the Internet and to the network. ”
# Downloaded with FastWeb is the brainchild of M & C Saatchi, who oversaw all creative aspects and organizational, as well as all the digital part, with the support of iProspect, Proges srl.
The initiative now has the support and collaboration of the Archdiocese of Rio de Janeiro. “Companies that support the monument of Christ the Redeemer, contribute to the maintenance of the same, the interior and exterior lighting, and structural improvements to the social projects. Having the support of FASTWEB the monument that is recognized around the world as a national symbol, in addition to achieving the improvement, it reinforces the image, and the companies that exploit give a strong signal for an intercultural world, fraternal and more integrated. “