Jiayue FORD LAUNCHES THE SUB -BRAND FOR CHINA
Ford will debut in China with a sub-brand in China for 2017 called ” Jiayue . ”
The manufacturer with the Blue Oval is one of the few not to have its sub-brand low-cost airlines in China, but this will change shortly because Ford has teamed up with its local partner Changan Automotive to create the brand Jiayue ( which in Italian means ” a step forward” ) that will be in the hands of the duo Changan -Ford . The logo of the new sub-brand American- Chinese has the wings of a bird, but the overall design refers to the logo of the former Daewoo manufacturer .
The first model that the brand will bring to market Jiayue Ford Focus will be a three-volume second generation and will be unveiled at the Chengdu Motor Show next September . The low-cost sedan will only be available with the old four-cylinder 1.8 -liter naturally aspirated petrol 120 hp . The Focus logo Jiayue should have a very low and competitive price estimated on approximately 10,000 Euros , although by the time the final cost has yet to be announced.