ITALIAN ICE CREAM TO CONQUER CHINA. WILL OPEN 300 NEW STORES IN THE COMING YEARS

An expansion plan in China that will bring the taste of Italian ice cream in 300 new stores in China, Hong Kong and Macao. This is the project that the family Rabboni, owner of PreGel, began with an agreement between its Happy Times Solutions and Nina Food Limited, a subsidiary of Shanghai Nina Food that is publicly traded on the Shanghai Stock Exchange. In essence, the agreement provides that the trade mark ‘ci gusta’ is widespread in China in 300 new stores in the next ten years. And what will sell in stores? Basically ice cream, ices, coffee, pizza. A triumph of Italian taste that can have important numbers in the land of the rising sun, after the successful launch of the first store in Shenzhen.
“Happy Time Solutions Srl (owner of the brand ci gusta!) And Nina Food Ltd – says the site ‘There gusta!’ – Have signed a Master Franchise for the development of the brand There gusta! in China, Hong Kong and Macao. ”
As we said, the agreement provides for the opening of 300 stores branded There gusta! in the period 2015 – 2024 and follows the opening of a first pilot store in Shenzhen in 2013.
“We are excited about this agreement that will see us grow with important numbers in China, Hong Kong and Macao,” says Dario Rabboni, founder and CEO of Happy Time Solutions. “As we learned during the pilot year of operation of the unit index we believe that there is today in China a tremendous development potential for good Italian food and thanks to this agreement with an important local partner we are now prepared to seize this opportunity in the best way. “” We are present in 20 countries with 45 stores – adds Massimo Barbieri, Retail & franchise director of Ci gusta! – And I think that we will remember 2014 for two main reasons: as the year in which we have consolidated the structure (from 32 outlets of the end of 2013) and, with the signing of this agreement, as the year that will allow our international development to change gears. For this, we are working to find important partners who can become our master franchisees in many markets still discovered that we intend to achieve. ”
The next three openings There gusta! in China are expected by the end of February, in Shanghai (two) and Cixi Binhu.