THE FURNITURE FAIR MILAN AWAY IN SHANGHAI FOR THE FIRST TIME WITH 70 ITALIAN BRAND

It opens its doors for the first time the Salone del Mobile in Milan in Shanghai: in the Chinese metropolis will last until November 21.
The event at the Shanghai Exhibition Centre, very prestigious location that hosts cultural and artistic events of the highest level, the city’s landmark.
The Italian furniture is particularly loved by the Chinese so that the most recent market data confirm the growing opportunities that are opening for our companies in the Asian market: from January to September 2015, sales in China grew by 19% and the outlook appear to improve further, with an estimated growth of 40% by 2019. at present there are over seventy brands representing Italian Style on a 4000 square meters, companies that will test the potential of a huge market in which for now we export only 3 percent of our total exports, and that for this sector, especially with regard to the office furniture and kitchens, it is only beginning. The target is that the Chinese middle class, which is being expanded and which is estimated at more than 100 million people: this makes us understand the strategic importance of this salon.
The event is an important milestone in the strategy Federlegno furniture Events in the development of furnishing the Chinese market, which, after a phase of analysis and scouting, has resulted in the past two years with a series of activities and services to promote the ‘ entry and consolidation of Italian companies in the sector.
Fundamental right away was the full cooperation of the government, particularly the Foreign Minister Paolo Gentiloni and Deputy Minister of Economic Development Carlo Calenda, ICE Agency and of the most important Italian institutions present in China.
In this path, Federlegno furniture Events can also count on the strategic partnership of BolognaFiere, and in particular its President Duccio Campagnoli, a deep knowledge of the country and market dynamics.