APPLE IPHONE, COOK: ” IN CHINA OUT AMAZING “
In China, “we had an incredible start. He stressed the CEO of Apple, Tim Cook, during a conference call with analysts after the quarterly diffusion that did slip the title in the Bag after hours for the estimates under expectations in the second quarter. The start of the partnership with China Mobile, the first mobile operator of the former Celestial Empire with more than 760 million users, is “a decisive moment” for the Cupertino company, Cook pointed out, assuring the effectiveness of an agreement that some analysts consider late in a market where it’s Samsung it to master, with a market share of 18%. China Mobile started selling the iPhone this past January and 17 in the days before pre-orders had exceeded the 1.2 million.
Beijing is already 10% of Apple’s revenue, but its market share and ‘ stop at 3.5%. Analysts predict that the agreement with China Mobile will result in an increase in iPhone sales between 15 and 30 million units in 2014.
Insisting on the potential offered by the Chinese partnership, Cook pointed out that Apple’s presence in the largest mobile market in the world will go down from the current 16 to 300 cities by the end of the year. “Last week was the best ever recorded in China in terms of activations-Cook said-we have an incredible launch pad ahead of us”. In the first fiscal quarter Apple sold a total of 51 million iPhones like it had never happened in just three months, up from 47.8 million iPhones sold in the same period last year.