LIU JO, 200 FLAGSHIP IN CHINA IN 5 YEARS

Liu Jo joins forces with China Resources Textiles to push retail development in China. The strategic agreement is configured in a master franchise agreement tied to a development plan that will lead the flagship store Liu Jo former Celestial Empire up to 200 in five years. “In addition – according to a press release of the Emilian group – in this path, there are intermediate steps that could lead to a further strengthening of the alliance.”

China Resources Textiles is one of the leading companies in the textile and fashion retail in China, which owns more than 20 companies and more than 800 stores. It is also the exclusive agent for ck Calvin Klein and partners from different European brands, including Esprit with a joint venture. To date, Liu Jo is present in China with 46 and six single-brand outlets managed through its company Liu Jo China created in 2008.

“I am confident that this agreement represents a strategic step for Liu Jo from the global point of view – says Marco Marchi, vice president and owner with his brother Vannis Liu Jo SpA -. I thank China Textile Resources who immediately believed in our brand and in the potential of this operation. “