MASERATI: WESTER, QUATTROPORTE SPECIFIC TO THINK CHINA
Maserati is planning to develop a new version of the Quattroporte ” calibrated to the Chinese market, which takes account of local legislation .” The ANSA said the CEO Harald Wester of Maserati during a brief meeting at the stand of the Trident at Beijing Motor Show opened today with the first press day .
“China and ‘ confirmed as our second largest market , after the U.S. – said Wester – . For some models, like the Quattroporte , and ‘ even the first . We looked out on this huge and difficult market in 2004 , selling 20 cars. had arrived in 2012 to 940 units’ .
But the real boom – said Wester – we did it in the following year when , thanks to the arrival of new models like the Ghibli and the Quattroporte , sales were 3,800 cars . In November 2013 alone , we actually draw the result of all the previous year , selling 900 cars . ” And he added: ” In the first three months of the year we are already at almost 2,200 cars sold , you do the multiplication . ” Il Salone Beijing , now in its thirteenth edition , has become a key event for all automotive manufacturers worldwide. With 17.9 million vehicles sold in 2013 , China remains the largest market in the world.