A ‘CHINA FASHION DAY’ FOR MILANO EXPO 2015

Milan will also have a ‘China fashion day’. As you read on Corriere.it, the team is working from Shanghai to organize the Chinese presence in Milan during the Expo 2015, is also planning a day dedicated to Chinese designers (one in June and one in September), a real showcase for creative people ready to conquer the global spotlight of the fashion set, which is expected to showcase Chinese designers 3-4, coinciding with the fashion week in Milan.

What’s more, because the Chinese would like to make two other places in the heart of Milan into a stage for young designers, artists and designers. It’s Via Montenapoleone and Piazza Liberty, where should rise to the House of Excellence, a showcase for the best food and fashion made in China.

The initiatives, which are created with the support of the National Chamber of Fashion, Istituto Marangoni, Altagamma Foundation and 10 Corso Como are China United Corporate Pavilion (CCup), the consortium of companies that have confirmed their participation as “corporate participant “Expo 2015, which will be represented by three pavilions, one national, one of Vanke and to CCup, which has secured an area of over 1,200 square meters which give rise to the structure.

The goal is not only talk about the Expo in China, but also involving Italy and its leading companies, particularly those in the fashion world. The six-month exhibition will serve to launch The Fashion of Food, a project that aims to bring the best of the Chinese fashion in Milan. In the program, as he had anticipated Mologni Stephen, who will coordinate the initiative, there will be events and presentations that involve designers and local businesses, as well as international brands that can boast established business in China.

To get the best in the Italian context, The Fashion of Food has already set up an international committee sees that sit at the same table representatives of historical brands of the Italian Ferrari, Bulgari, Ferragamo and Tod’s.